Kaylee Jung

Kaylee Jung

Graphic Design

Graphic Design

Graphic Design

Logo & Web Design

Nov 2022 - Jan 2023

Nov 2022 - Jan 2023

Nov 2022 - Jan 2023

Overview

Overview

Overview

Technologies: Figma, Procreate, Adobe Illustrator

Last fall, I was tasked with creating a logo and graphics for a new lab being established at UC Berkeley's School of Optometry. The lab focuses on refractive eye conditions, like myopia (nearsightedness), in children due to things like increased screen time. The logo used by the School of Optometry was outdated and did not completely reflect on the target patients at the new lab.

Approach

Approach

Approach

UC Berkeley has a pre-established identity and visual design that I adhered to when designing the logo and typography. The logo was designed with children in mind, so I wanted it to look playful while also encompassing the Berkeley bear and optometry elements.

UC Berkeley has a pre-established identity and visual design that I adhered to when designing the logo and typography. This includes four main colours from the primary palette as well as a neutral grey from the secondary palette. The typeface is Freight Text.

The logo was designed with children in mind, so I wanted it to look playful while also encompassing the Berkeley bear and optometry elements.

I also collaborated on the web development and design of the new lab's website.

Kaylee Jung

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